Avatar: Frontiers Of Pandora Got A Major Player-Count Boost After Fire And Ash

Over two years after its release, Avatar: Frontiers of Pandora is enjoying an all-time peak on Steam, likely in large part due to the game's new DLC that ties in directly to the film franchise's latest installment.

Data from SteamDB showed that the Ubisoft-published open-world game hit a record number of 15,283 players this week--a gain from its previous peak of 12,496 players last month when Avatar: Fire and Ash hit cinemas on December 19.

With the release of the movie came a DLC expansion for Frontiers of Pandora on the same day--titled From the Ashes, the story expansion takes place weeks after the events of Fire and Ash and is thematically linked to the film. The DLC costs $25, though a From the Ashes edition of the game that includes the base game retails for $40.

It's little surprise that the new story content, along with the related film being a box-office hit that has just crossed $1 billion, gave Frontiers of Pandora a hefty boost in player interest and engagement.

The latest updates for Frontiers of Pandora gave players several excuses for returning to the game, most notably a third-person mode and New Game Plus support. Those additions were patched in on December 5, a couple of weeks before From the Ashes released.

From the Ashes puts players in the role of So'lek, a Na'vi seeking revenge against the RDA and the warmongering Ash clan featured in Fire and Ash. GameSpot's hands-on preview of From the Ashes said the expansion does "just enough to make the experience feel fresh all over again."

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