It appears Sony's dynamic pricing system is real, and the results are confounding as new reports suggest that some PlayStation 5 games could get wildly different prices on the PSN Store depending on several factors.
According to a March 25 Insider Gaming report, Sony's new dynamic pricing model is out in the wild. The site shared two screenshots of Stellar Blade, which is normally $69.99, being sold for $39.89 and $20.99 in Brazil. The reason is nebulous for now: Both Eurogamer and Insider Gaming suspect the pricing differences could be based on your gaming habits (like when you last logged in), location, PSN account details (like how old it is), and more.
Deal hunters Cheap Ass Gamer spotted dynamic pricing in North America, too. When sharing an Astro Bot discount on X on March 25, the social media account noted that some saw the game for $39.59 while they got a better price at $26.99. The game normally retails for $59.99.
Insider Gaming noted that dynamic pricing seems to only affect first-party PlayStation games; however, Eurogamer said this could affect both first- and third-party titles across the PlayStation Store. Stellar Blade developer Shift Up is a South Korean studio not owned by PlayStation Studios, but Sony published the game. Meanwhile, Astro Bot developer Team Asobi, a Japanese studio, is a subsidiary of PlayStation Studios.
Sony hasn't publicly commented on dynamic pricing yet. However, Insider Gaming reported on the behind-the-scenes rumblings of the model in November 2025. The site revealed at the time that dynamic pricing was first spotted in November 2024 by a Redditor bringing awareness to the different discounts Astro Bot received in the same region at the same time. It wasn't before long until other Redditors started noticing the same thing with some other PS5 games, like Red Dead Redemption 2.
Now, two years later, Redditors are once again bringing awareness to dynamic pricing as PlayStation spring sale gets underway.
We've reached out to Sony for comment and will update this story should we get a response.
Source
According to a March 25 Insider Gaming report, Sony's new dynamic pricing model is out in the wild. The site shared two screenshots of Stellar Blade, which is normally $69.99, being sold for $39.89 and $20.99 in Brazil. The reason is nebulous for now: Both Eurogamer and Insider Gaming suspect the pricing differences could be based on your gaming habits (like when you last logged in), location, PSN account details (like how old it is), and more.
Deal hunters Cheap Ass Gamer spotted dynamic pricing in North America, too. When sharing an Astro Bot discount on X on March 25, the social media account noted that some saw the game for $39.59 while they got a better price at $26.99. The game normally retails for $59.99.
Guessing PSN has dynamic pricing on the North American PSN Store Now. People are seeing $39.59, while I see $26.99. Sorry about that.
Will need to log out and in now. Thanks Sony. https://t.co/TJcELO53v4 pic.twitter.com/anaL4BC0Ez
— Cheap Ass Gamer (@videogamedeals) March 25, 2026
Insider Gaming noted that dynamic pricing seems to only affect first-party PlayStation games; however, Eurogamer said this could affect both first- and third-party titles across the PlayStation Store. Stellar Blade developer Shift Up is a South Korean studio not owned by PlayStation Studios, but Sony published the game. Meanwhile, Astro Bot developer Team Asobi, a Japanese studio, is a subsidiary of PlayStation Studios.
Sony hasn't publicly commented on dynamic pricing yet. However, Insider Gaming reported on the behind-the-scenes rumblings of the model in November 2025. The site revealed at the time that dynamic pricing was first spotted in November 2024 by a Redditor bringing awareness to the different discounts Astro Bot received in the same region at the same time. It wasn't before long until other Redditors started noticing the same thing with some other PS5 games, like Red Dead Redemption 2.
Now, two years later, Redditors are once again bringing awareness to dynamic pricing as PlayStation spring sale gets underway.
We've reached out to Sony for comment and will update this story should we get a response.
Source