EA Sports hasn't even officially announced College Football 26, but now more details about the game have emerged from an unexpected source. The home improvement chain Lowe's has announced a collaboration with EA Sports to feature its branding in CFB 26, along with the newest EA Sports FC and Madden NFL titles.
Lowe's branding will appear in these games "across multiple gameplay experiences," the retailer said. For CFB 26, Lowe's branding will show up on the broadcast overlay for the Stadium Pulse feature. This feature aims to replicate the pressure of playing an away game by making certain gameplay elements more difficult for a short period of time. Lowe's said this draws "meaningful parallels to the passion homeowners feel when enhancing their own spaces with Lowe's."
A render of the Lowe's interactive gaming experience that's going on a road trip.
In EA Sports FC and Madden NFL, Lowe's branding will show up in the popular Ultimate Team modes.
The partnership extends to real life as well, as Lowe's is debuting an "On the Road" interactive gaming experience as part of a nationwide tour for the college football and NFL seasons. More details about this are coming later this year.
Lowe's said the idea with all of this is to help reach people who might be considering a home project and remind them to shop at Lowe's instead of a competitor.
"This is such an immersive and unexpected way to introduce ourselves to the next generation of home improvers," Lowe's marketing boss Jen Wilson said.
CFB 26 has big shoes to fill, as 2024's CFB 25 was the year's No. 2 best-selling game in the US, only beaten by Call of Duty: Black Ops 6. There was more than a decade of pent-up demand for the game following the last entry in 2013, so it'll be interesting to see how CFB 26 fares by comparison.
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Lowe's branding will appear in these games "across multiple gameplay experiences," the retailer said. For CFB 26, Lowe's branding will show up on the broadcast overlay for the Stadium Pulse feature. This feature aims to replicate the pressure of playing an away game by making certain gameplay elements more difficult for a short period of time. Lowe's said this draws "meaningful parallels to the passion homeowners feel when enhancing their own spaces with Lowe's."
A render of the Lowe's interactive gaming experience that's going on a road trip.
In EA Sports FC and Madden NFL, Lowe's branding will show up in the popular Ultimate Team modes.
The partnership extends to real life as well, as Lowe's is debuting an "On the Road" interactive gaming experience as part of a nationwide tour for the college football and NFL seasons. More details about this are coming later this year.
Lowe's said the idea with all of this is to help reach people who might be considering a home project and remind them to shop at Lowe's instead of a competitor.
"This is such an immersive and unexpected way to introduce ourselves to the next generation of home improvers," Lowe's marketing boss Jen Wilson said.
CFB 26 has big shoes to fill, as 2024's CFB 25 was the year's No. 2 best-selling game in the US, only beaten by Call of Duty: Black Ops 6. There was more than a decade of pent-up demand for the game following the last entry in 2013, so it'll be interesting to see how CFB 26 fares by comparison.
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