Is Astro, the star of Astro's Playroom and Astro Bot, a Sony mascot? Nicolas Doucet isn't so sure. While the soft-spoken head of Team Asobi recognizes that the plucky little robot has the makings of a marquee character, and while it's become the face of the studio and even graces its logo, he also doesn't think it's his or the studio's place to say. To hear him tell it, a mascot is grown organically out of affection from fans, not a status assigned by corporate masters. On a recent trip to...
