An official Pokemon Pokopia and Ikea collaboration starts tomorrow--and no, that's not an April Fool's joke--to celebrate Ikea's 20th year in Japan. The event involves both real-world and in-game furniture, though honestly, Pokopia's adorable furniture seems like the vastly superior product here.
"Over its 20 years in Japan, Ikea has believed that a home you truly love grows with you. This belief led to a special collaboration between Ikea Japan and Pokémon's new game, Pokemon Pokopia." reads a statement on Ikea Japan's website (via machine translation). "The message we want to convey is that, just like in the Pokemon Pokopia game, everyone can create a home that reflects their own personality in real life."
So, how exactly is that happening? Starting tomorrow, April 1, a new, Ikea-themed Developer Island will go live in Pokopia, where players can visit in-game versions of Pokemon-themed rooms that will also be on display in Ikea locations in Japan. Players will need to use the Mysterious Goggles and enter a code (which Nintendo will presumably release tomorrow) to get to the island. As for exactly what lies within the island--and what players can get out of visiting it--we're not entirely sure. We do know it will feature some adorable in-game versions of Ikea furniture. According to Pokemon fansite Serebii, the event will last from April 1-30.
Ikea Island will include two special rooms designed by IKEA's interior designers, according to Ikea Japan's website. One room is inspired by Pikachu, and the other is inspired by Snorlax.
The real-life rooms don't appear to include any new licensed furniture, however, but use various IKEA catalogue items to evoke the general vibe of each in-game piece of furniture, rather than serve as a direct recreation of it. For example, the in-game Pikachu room features a couch with Pikachu's face on it, but its real-life counterpart on display at Ikea is just a bright yellow couch. Ikea Japan stores are also hosting a stamp rally where participants can collect seven Pokopia stamps on a special stamp sheet, along with giving its in-store food offerings a Pokopia-themed makeover. More information on the in-store event can be found here.
Amusingly, Ikea and Nintendo are a little late to the trend--earlier this month, a Swedish Pokopia player recreated Ikea in-game.
Source
"Over its 20 years in Japan, Ikea has believed that a home you truly love grows with you. This belief led to a special collaboration between Ikea Japan and Pokémon's new game, Pokemon Pokopia." reads a statement on Ikea Japan's website (via machine translation). "The message we want to convey is that, just like in the Pokemon Pokopia game, everyone can create a home that reflects their own personality in real life."
So, how exactly is that happening? Starting tomorrow, April 1, a new, Ikea-themed Developer Island will go live in Pokopia, where players can visit in-game versions of Pokemon-themed rooms that will also be on display in Ikea locations in Japan. Players will need to use the Mysterious Goggles and enter a code (which Nintendo will presumably release tomorrow) to get to the island. As for exactly what lies within the island--and what players can get out of visiting it--we're not entirely sure. We do know it will feature some adorable in-game versions of Ikea furniture. According to Pokemon fansite Serebii, the event will last from April 1-30.
Ikea Island will include two special rooms designed by IKEA's interior designers, according to Ikea Japan's website. One room is inspired by Pikachu, and the other is inspired by Snorlax.
The real-life rooms don't appear to include any new licensed furniture, however, but use various IKEA catalogue items to evoke the general vibe of each in-game piece of furniture, rather than serve as a direct recreation of it. For example, the in-game Pikachu room features a couch with Pikachu's face on it, but its real-life counterpart on display at Ikea is just a bright yellow couch. Ikea Japan stores are also hosting a stamp rally where participants can collect seven Pokopia stamps on a special stamp sheet, along with giving its in-store food offerings a Pokopia-themed makeover. More information on the in-store event can be found here.
Amusingly, Ikea and Nintendo are a little late to the trend--earlier this month, a Swedish Pokopia player recreated Ikea in-game.
Source